Cross-border business ventures offer immense growth opportunities, but they also come with intellectual property (IP) risks. From trademarks and copyrights to patents and trade secrets, businesses must ensure their IP assets are protected when entering new markets. Without proper safeguards, they risk losing brand identity, competitive advantage, and even revenue to infringement or unauthorized use.
Many companies underestimate the complexity of IP laws across different jurisdictions. A trademark registered in one country may offer no protection in another, and licensing agreements without clear terms can lead to disputes.
In this article, our Associates, Adeyinka Adeoye and Hakeemah Ishola explore the key IP considerations in cross-border ventures, highlighting practical strategies for protecting IP in cross-border ventures. Whether you’re a startup expanding internationally or a multinational forging new partnerships, understanding IP risks and solutions is crucial.
Read here: https://lnkd.in/d-YWpg_N
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